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Recommendation Blocks

In the Type field of the Create a new block card, you can choose from four types of personalized recommendations:

  • Trending Products Block — trending products over a specified period.
  • Recently Viewed Block — products recently viewed by the user.
  • Repeat Purchase Block — products that the user purchases repeatedly.
  • Personal Recommendations Block — personal recommendations based on history.

This block displays trending products — those that are most frequently purchased/viewed over the selected period. It is not dependent on a specific user.

When to use: on the homepage, in the footer, as a fallback for other blocks.

2. Recently viewed​

This block shows products that a specific user has recently opened. It depends on session history and user behavior.

When to use: on the product page (at the bottom), in the cart, on the "Personal Account" page.

3. Repeat purchase​

This block suggests products that the user has purchased before and that make sense to buy again (consumables, pet food, household chemicals, etc.).

In the Settings for 'Repeat Purchases' block, the following fields are available:

  • Maximum number of products — the maximum number of products that will appear in the block's output.
  • Minimum number of times a product has been purchased — how many times the user must have purchased the product for it to appear in the block.
  • Sorting — the order of products in the output: By date of last purchase or By frequency of purchases.
💡Preview

For this type of block, it is essential to fill in the Simulate user (ID) field — without it, the preview will not be able to build a relevant sample.

4. Personal recommendations​

The personal recommendations block is a combined algorithm that takes into account viewing history, purchases, favorites, and behavioral signals.

When to use: on the homepage of an authorized user, in email newsletters.

General Settings​

All four types of blocks are built according to the same settings screen template — their section composition is identical:

  • Audience filter — who to show the block to. See Audience Filter.
  • Block preview — a preview window with tabs Basic, Explanation, and Investigate (the Open in modal button). See Block preview.
  • Simulate user (ID) — preview "on behalf of" the user.
  • Help button — a hint next to key settings.
ℹ️Field Labels Vary

The field "how many products to show" is named differently depending on the block type: for Trending, it is Maximum Items, while for Recently viewed, Repeat purchase, and Personal recommendations, it is Maximum number of products. The meaning of the field is the same.