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Recommendation Blocks (Wave-2)

As part of the Wave-2 update, four more types of personalized recommendations have been added to the "Add Block" dropdown menu:

  • Trending — trending products over a specified period.
  • Recently viewed — products that the user has recently viewed.
  • Repeat purchase — products that the user buys repeatedly.
  • Personal recommendations — personalized recommendations based on history.

Previously, these types were created only on the backend, and they could not be selected in the UI — now they are available in the admin panel.

This block displays trending products — those that are most frequently bought/viewed over the selected period. It is not dependent on a specific user.

When to use: on the homepage, in the footer, as a fallback for other blocks.

2. Recently viewed​

This block shows products that a specific user has recently opened. It depends on session history and user behavior.

When to use: on the product page (at the bottom), in the cart, on the "Personal Account" page.

3. Repeat purchase​

This block suggests products that the user has purchased before and that make sense to buy again (consumables, pet food, household chemicals, etc.).

💡Preview

For this type of block in the Preview modal, be sure to use the Simulated user ID field — without it, the preview will not be able to build a relevant selection.

4. Personal recommendations​

The personal recommendations block is a combined algorithm that takes into account viewing history, purchases, favorites, and behavioral signals.

When to use: on the homepage of an authorized user, in email newsletters.

General Settings​

All four types of blocks use the same settings screen template:

  • Audience filter — who to show the block to. See Audience Filter.
  • Preview Modal — preview with Basic and Investigate tabs. See Preview Modal.
  • Simulated user ID — preview "on behalf of" the user.
  • ⓘ-hints HelpHint — next to each settings field.